About Us

SuperTyre was established in 2011 with a focus on the commercial tyre industry, supplying and servicing tyres for commercial vehicle fleets. SuperTyre operates a vertically integrated model of distribution where we purchase direct from offshore tyre manufacturers and sells direct to end-users. By shortening the supply chain and operating with the low-cost business structure, SuperTyre has developed a cost-leadership position within the commercial tyre market.

“By adopting the latest digital technologies and utilising tools such as lean manufacturing, we've developed smarter tyre solutions that add value and reduce cost for our customers.”

In 2016 we conducted a widespread review of New Zealand's commercial tyre industry including a large number of operator interviews. What we identified was that fitting tyres is only a small part of the total service package required by our customers. We listened to what you wanted and we've been busy transitioning from a tyre supplier to a provider of tyre solutions.

We're never happy with a status quo and love hearing people say "that's not how our industry operates", we ask what not? Why can't we be better? We're on a mission of continuous improvement, by adopting the latest digital technologies and utilising tools such as lean manufacturing, we've developed smarter tyre solutions that add value and reduce cost for our customers.

We work closely with our customers to gain an in-depth understanding of your business so we can tailor our offer to best suit your operations. We work with you to identify the best tyres for your fleet based on tyre cost per kilometre and vehicle downtime analysis. But we also know that running a well-performing fleet is about much more than that. We’ll set you up with tools and resources that ensure you stay one step ahead and make the best decisions possible.